Do I need a logo?
A logo is to a company like golf clubs are to a golfer. Can you make a go of it without it? Of course you can, is it recommended? Definitely not. It's possible to run a successful business without a logo but it makes it all the harder to build the image of your company, also known as brand recognition.
We do not recommend going without a logo, at least not for very long. You're thinking, "Hey wait a minute, of course a marketing and design company would say that. They want my hard earned money." Read what Karen Klein wrote about logos.
“First impressions count, especially with small businesses. If you’re a client and you’re looking at whether you want to do business with company Y or company Z, you’ll be more likely to go with the one that appears professional and credible because of the way it represents itself."
Logos: Put Your Best Face Forward by Karen E. Klein. BusinessWeek. June 2005
Are you getting it? Logos are much more than just a novelty. A logo tells so much more about a business than the business name. A logo can tell consumers about the business' quality, experience, professionalism, standards, etc.
That's not all, logos have an added bonus of attracting attention. Look through the yellow pages once and pay attention to which businesses your eye is drawn to first. Your eye will go to the businesses with professional logos. Designing a logo is a lot more than sitting down with a box of crayons and a sketchpad. Here are some things that a professional logo can do for you and your business.
What makes a good logo?
- It attracts attention
- Builds credibility
- Sets you apart from your competition
- Distinguishes your brand
- Builds your reputation
- Establishes your business
- Boosts your brand internally
- Conveys confidence and trust
Once you have a logo, it’s important to be consistent in the way that it is used. It takes a while for consumers to become used to a new logo so the easier you make it for them the better. Things like placement, color, and size all impact how easy it is to remember your logo. Consistency also reinforces the solid, professional company that you want consumers to see.
Just as importantly, you should use your new logo everywhere. Place it on envelopes, letterhead, business cards, signs, apparel, pens, coffee mugs, etc. The more a consumer sees your logo, the more they will remember your brand and services.
HeadLiners MD makes it easy for you to get a new logo. Call us today to see past creations and to get started on your very own, custom logo.