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Our Design Philosophy

 

It would be pretty easy to get into color theories and design principles, but we will save you from that and give you some quick easy-to-understand ideas that will help you get a better idea of what you want.

 

Less is More

We've all heard this cliché before but in the marketing world it's 100% true. Some people have a tendency to fill every inch of their marketing piece with words. They think they are squeezing the most out of their marketing dollars. Actually, the opposite is true. Think of how many times you have read the fine print at the bottom of a cell phone advertisement. Unless you are really interested in the product, it's safe to say you rarely make it that far into an ad before moving on. 

So as you write text for your brochures, letters, and advertisements, do your business a favor and stick to short paragraphs. Using bullet points is a great way to reinforce your message while staying away from publishing a book.

Better yet, let our pros do the writing for you.

 

Color vs. Black and White 

In the marketing circle, there always seems to be discussion about black and white versus color. What's cheaper? What's better? What should you use?

Depending on the type of marketing you would like to use, both color and black and white can be effective. In most cases we recommend using color because the cost savings does not justify risking your exposure. Would you rather spend money on a piece that will fail to captivate your audience, or do you want a marketing piece that draws your audience even in a pile of mail? Black and white pieces can be effective, but they cry out "low budget." In this day and age color is not that much more expensive, and the added value you'll get makes color priceless.

There are advertising vehicles that limit the use of color and charge a premium for it. In these cases it is appropriate to use black and white. In other vehicles however, such as brochures, it's less common to use only black and white. It can be done, but you better leave it to the professionals.

Our graphics department has the knowledge, skills, and talents to create any marketing piece that you dream of, in any color (or lack thereof) under the sun.


Create a Hierarchy

What is it you want your audience to remember the most? That is what you want to be seen first, so it should stand out the most. The secondary message should be smaller and stand out less so it becomes, well, secondary. All the colors, images, and text in your marketing piece should reinforce the main message. The secondary message also needs to reinforce the main message.

Since "going green" is the big trend right now, we'll use that as an example. If you want to announce your company's movement towards environmentally-friendly practices, your postcard announcement should reflect that. Using colors in the green and brown spectrum, using images of landscapes and the outdoors, and creating a natural, flowing feeling in your brochure would be a good way to reinforce your dedication to the environment.

HeadLiners has a team in place that is ready to go to work for you. Give us a call and set up an appointment. We would love to sit down and talk with you about your ideas and goals. Then we'll put together an effective marketing piece just for you and your business.
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HeadLiners Marketing & Design | 1520 Prairie Dr. | PO Box 158 | Worthington, MN 56187 | 507-372-3546 | fx. 507-372-3001

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